Scott Falcone, founder and CEO of Presto Reviews is an avid Search Engine Optimization and Reputation Management expert and loves sharing his knowledge with the community. Known in the industry as an innovator, Scott spends his time researching new ways to create opportunities for engagement with customers and build a solid Reputation Management strategy.

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More articles by Scott Falcone

Presto Auto News Press Release Site and Directory

Posted on May 15, 2012 by

  An Automotive Press Release Site Presto Reviews has brought a new press release site to market. Presto Auto News is an automotive press release site designed to help you get the word out about your automotive business with the perks of SEO-friendly exposure. Presto[…]

Your reviews get MORE social!

Posted on April 5, 2012 by

Presto Reviews brings you new social tools to your reviews everywhere online. Most of us have been reading how important social signals, like +1’s and the new Google Plus pages will be for SEO and Presto Reviews couldn’t agree more. That’s why we have begun[…]

Presto Reviews Launches a New Automotive Directory

Posted on January 23, 2012 by

New Automotive Directory Launched by Presto Reviews   Presto Reviews is pleased to introduce a new automotive directory, Presto Auto Directory. The directory will include companies specifically serving car dealers, OEMs, and automotive suppliers. Automotive consultants, car dealer review sites, website developers, advertising agencies, SEO[…]

Presto Reviews Spotlight: Suzuki of Wichita

Posted on January 23, 2012 by

This month’s Presto Reviews Spotlight takes us to Wichita, KS with our featured site of the month- Suzuki of Wichita. From the very start, Suzuki of Wichita was excited to get their Presto Reviews Web site live and working for them. In a few short[…]

How Google’s recent updates may impact your site

Posted on January 2, 2012 by

New Year, New Changes from Google Google recently made some important changes to their search algorithm. We thought it would be nice to recap the current list and expand on the aspects that may directly impact your review site. Below is a list that appeared[…]

Presto Reviews Gets All-New Auto-Pilot Feature

Posted on December 13, 2011 by

If you’re like some of our Presto Reviews users, you know that sometimes it can be a challenge to keep up with the review moderation process. In fact, sometimes the review gathering process gets put on hold because there are just too many reviews….BIG MISTAKE.[…]

Google Places Review Issues

Posted on November 16, 2011 by

Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because[…]

Activating your socially connected business

Posted on November 3, 2011 by

Thought we would pass this free download on to our readers. Included in this download is Chapter 3  of John Lovett’s groundbreaking new book, Social Media Metrics Secrets. See what tips and news he offers on how to measure your social media efforts. Today, more[…]

Social signals influencing search results…yikes

Posted on October 20, 2011 by

It’s pretty clear that Google is already using social signals to influence search results but consider the following:  

How do online reviews affect your business?

Posted on October 5, 2011 by

Michael Luca has written an article about a study that he did regarding how a consumer is influenced by consumer written reviews and how that affects the bottom line for a business. The snippet about the article itself is intriguing to say the least and[…]

Is Google a monopoly? Thoughts on September 21, 2011 Senate Hearings.

Posted on September 24, 2011 by

The September 21, 2011 Google hearings were very interesting and brought a few things to light worth mentioning. The first item is that the Senators representing the Judiciary Sub Committee had limited knowledge of how the search giant works, but they do have able staffs[…]

Google Maps for Android

Posted on September 11, 2011 by

Google Maps for Android has announced the completion of an update to version 5.10.0 which includes two new features: the ability to attach photos to Google Places reviews and the option to see Google Places that you have rated with a 4 or 5 star[…]

SURVEY: Four of Five Consumers Reverse Purchase Decision Based on Negative Online Reviews

Posted on September 1, 2011 by

BOSTON – At a time when 89 percent of consumers say they find online channels trustworthy sources for product and service reviews, new Cone research reveals four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. This[…]

Presto Dealer Reviews Checklist for Success

Posted on August 16, 2011 by

What do all of these dealerships have in common? They are all customers of Presto Reviews, an online reviews tool that allows you to completely take control of your dealership’s reputation and make customer reviews work for you. If you are tired of working for[…]

Google Changes the Rules

Posted on July 22, 2011 by

How it Affects You By now, many of you have heard that 3rd party review sites are no longer being counted in the “star rating” reviews section of a business on Google Places. That means that dealerships, hotels, restaurants, dentists and anyone else with a[…]

Search Engine Reputation Management – Stop looking in the rear view mirror

Posted on July 1, 2011 by

When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a[…]

Presto Reviews Gets Some Major Upgrades!

Posted on May 17, 2011 by

Updates to Presto May 17, 2011 Presto Reviews unveils its latest suite of updates. Online Automotive Reputation Management software gets new tools. As you know, making the perfect reputation management, SEO, and/or review site is not always an easy task, but with Presto Reviews you[…]

Presto Reviews To Sponsor 2011 Pit Stop SEO Training And Digital Marketing Workshop In Chicago

Posted on April 28, 2011 by

Presto Reviews will sponsor PCG Pit Stop Digital Training Tour and will present Reputation Management and Syndication strategy  discussions on Sunday June 12, 2011 Presto Reviews is pleased to support the education of our clients and the opportunity to expand their knowledge base by recommending[…]

Reputation Management is not the same as Social Media

Posted on March 25, 2011 by

These two categories are often times confused. Let’s clear things up a bit. At a recent conference, the subject of Reputation Management’s association with Social Media came up from several dealers who had these two subjects confused or thought that perhaps they were one in[…]

Google is losing your reviews

Posted on November 5, 2010 by

Much has been written lately about Google Places and the changes that have been made to the feature. It is surely a wise thing that car dealers pay close attention to what is happening…but something just as important is happening and not much has been[…]

Presto Reviews to power PCG Digital Marketing Reputation Management solutions

Posted on October 11, 2010 by

Brian Pasch announced today that PCG has chosen to form a strategic marketing alliance with Presto Reviews. PCG has engaged Presto Reviews to power and build individual dealership review portals as well as build and design each dealer’s Internet Reputation Management Portal. According to Glenn[…]

Gentilini Ford and Gentilini Chevrolet of Cape May and Woodbine, NJ

Posted on June 19, 2010 by

The Gentilini Motors organization, located in Cape May New Jersey has been serving the Southern New Jersey area since 1955. Family owned and operated the organization is legendary for customer service, winning Ford’s Presidents Award for Superior Customer Service over 15 years in a row[…]

How a review site can create influence and trust during uncertainty

Posted on May 14, 2010 by

Earlier this week I stumbled on one of the best explanations, “conceptually”, of how reviews work on a consumer’s psyche. Dr. Robert Cialdini is regarded as an authority on persuasion and influence. His books have sold millions of copies and some of his most important[…]

Presto Reviews introduces new city aggregator feature

Posted on March 3, 2010 by

Presto Reviews Reputation Management introduces new city aggregator feature You may have noticed a new feature appear recently on your site; a list of cities that you have sold “into” on the right rail of the home page. This is the new “city aggregator” tool[…]

Presto Reviews introduces salesperson aggregator and facebook integration tool

Posted on March 1, 2010 by

Presto Reviews was created to give auto dealers and other businesses the chance to gather user generated content in the form of a review and display in a review site format that they maintained. The next evolution of Presto Reviews is to assist companies with[…]

15 tips for using social media. Improve your reputation management strategies

Posted on December 28, 2009 by

Here are some suggestions to help you develop your social media and reputation management strategies.  It is by no means a complete a list, but a starting point from which you can work. This is a fast moving industry and by the time you read[…]

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