Presto Reviews to power PCG Digital Marketing Reputation Management solutions

Posted on October 11, 2010 by

Brian Pasch announced today that PCG has chosen to form a strategic marketing alliance with Presto Reviews. PCG has engaged Presto Reviews to power and build individual dealership review portals as well as build and design each dealer’s Internet Reputation Management Portal.

According to Glenn Pasch, COO of PCG Digital Marketing, “We have partnered with Presto Reviews because their technology platform can easily integrate into PCG’s digital marketing offerings. The Presto Reviews technology also enables dealers to collect and syndicate customer reviews easily. Automotive advertising platforms that include the Automotive Advertising Network and CarDealerWiki.org will support Presto Review syndication feeds which will be good for public relations and Search Engine Optimization (SEO). ”

The integration of Presto Reviews in the PCG Internet Reputation Management (IRM) program will have significant benefits for dealers looking to leverage the success of their business online. Since consumer reviews are being consolidated from multiple sources on Google Places and other popular automotive portals, car dealers need an effective strategy to engage their customers to post a review.

The Presto Reviews technology allows dealers to engage consumers at the point of sale or while they are waiting in a service lounge. This removes a significant barrier for car dealers who know that getting a customer to create a Google account and post a review from their home on Google Maps is challenging.

The PCG Internet Reputation Management package also includes dealer training to implement proven processes that enhance customer communications to increase online reviews. One of the added benefits of the IRM program is an increase of POD Score™ which is a direct measure of a car dealer’s defense against Google Page One attacks on their brand. The PCG Internet Reputation Management program ensures that what consumers see is a positive reflection of your business.

Presto Reviews and PCG found it easy to form this alliance as they both share the common theme that a review platform should be easy to use by the customer and manage by the dealership. Presto Reviews is a dealer centric tool that focuses on the needs of the dealership and provides the training and tools necessary for a dealership to manage it’s digital reputation.

About PCG Digital Marketing:

PCG Digital Marketing was founded in 2005 by Brian Pasch, a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing.

PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation. The company works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

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