Reputation Management More Important than Ever
Businesses are competing more than ever online. With so many avenues to turn down between content marketing, social media marketing, PPC marketing and other avenues, it’s hard to get a grasp on where to start.
The first thing to know when it comes to shaping your digital strategy as well as your online reputation is knowing where you are at currently. That means doing some diligent work and research into how your business appears online in the search engines and see how you rank and appear. Is your business listing showing up with all of the correct information? Is your business URL showing at the top of the search results page? Do you have any reviews posted for your business on any review rating sites? These are the primary questions that need to be asked.
Once you have determined where you stand in regards to your social presence and online reputation, it’s time to take corrective steps to enhance your business reputation. Put a plan in place to get reviews for your business. Learn the terms of service and the rules of the road when it comes to acquiring online reviews.