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Why is having your own review site so important?

Posted on February 8, 2013 by

This is a question we’ve been asked many times; in fact, this question gets asked during almost every product demonstration that we do. The answer is simple; if your reviews are hosted on any other site but your own, they are not actually your reviews.[…]

How do online reviews affect your business?

Posted on October 5, 2011 by

Michael Luca has written an article about a study that he did regarding how a consumer is influenced by consumer written reviews and how that affects the bottom line for a business. The snippet about the article itself is intriguing to say the least and[…]

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