Key Hyundai Announces Launch of New Key Hyundai Review Sites through Presto Reviews
Key Hyundai of Milford announces launch of new website through Presto Reviews that allows customers to post reviews about Key Hyundai of Milford

FOR IMMEDIATE RELEASE
PRLog (Press Release) – Aug 14, 2010 – CONNECTICUT – Key Hyundai of Milford and Manchester is proud to announce its recent partnership with Presto Reviews. Through this partnership, Key Hyundai will have a website that consolidates its reviews from many different locations. Both good Key Hyundai reviews and bad Key Hyundai reviews, will be much easier for the consumer to find with the launch of these review websites.

According to Jill Merriam, owner of Key Hyundai of Milford, reputation management is becoming a very important part of the car business. “The first thing most people do when buying a car is the google the dealership’s name to see what customers say about them. We want to make sure that the reviews on Key Hyundai are easy for the customer to find and represent what our customers really think about us,” says Jill Merriam, owner of Key Hyundai. She went onto add that she knows that problems happen but the ability to solve those problems is what really matters.

There are many car dealer review sites out there. Some of the dealership review sites where Key Hyundai of Milford’s reviews appear are Citysearch, Edmunds, Google Reviews and Yelp. Each of these sites may only have a handful of reviews on them. The point of a site like Key Hyundai of Milford’s review site, being designed by Presto Reviews, is to make it easier for consumers to look at the main reviews being written by their customers, all at once. Key Hyundai reviews will also be directed to the new portal car dealer review site Hyundai Dealer Reviews. Having a transparent customer centric site was critical to Merriam.

“Buying a new car is a major purchase decision and consumers have a right to feel comfortable with the dealership that they are buying their new car from. Dealer review sites, such as the review site being developed for Key Hyundai of Milford, are groundbreaking. These dealer review sites are providing complete transparency to the consumer” stated Merriam.

About Key Hyundai of Milford: Key Hyundai of Milford is a CT Hyundai dealer located in Milford, CT. Key Hyundai of Milford is owned by Jill Merriam, CT’s only female Hyundai dealer. Jill Merriam has a second CT Hyundai location called Key Hyundai of Manchester in Vernon, CT to service Hartford Hyundai buyers. Key Hyundai of Milford prides itself on its reputation. Key Hyundai of Milford sells new Hyundais to Milford Hyundai buyers, New Haven Hyundai buyers, Shelton Hyundai buyers and Hyundai buyers from all over Connecticut. For more information on Key Hyundai of Milford, visit http://www.keycars.com. Key Hyundai of Milford’s blog can be found at http://www.cthyundai.com. The new Presto Review site for Key Hyundai of Milford’s reviews will be found at www.keyhyundaimilfordreviews.com and www.keyhyundaimanchesterreviews.com for the Manchester location.

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I am Jill Merriam, owner of Key Hyundai of Manchester and Milford, CT. I am the only female Hyundai dealer in CT. My goal is to change the perception of the car business through complete car buying transparency in the CT car buying market. We are CT’s largest Hyundai dealer. We are proud of all the positive reviews of Key Hyundai of Milford.

Off Lease Only

As one of the largest used car operations in Florida and perhaps the country, Off Lease Only knows how critical it is to keep each and every one of its customers happy. Selling pre driven cars all across America is tough, but with a review site from Presto Reviews it should get a little easier. Off Lease Only now has the premier tool to give their customers some extra peace of mind. And when your customers are shopping on line from perhaps 100o miles away, peace of mind goes a long way when making a car deal.

In this ultra competitive market every dealer needs an edge and now Off Lease Only has theirs. What a better way to show new clients the great level of service Off Lease Only has been performing for years as the low price leader of south Florida. They know that building trust with future customers who live half way across the country means taking care of the ones they have today. Presto Reviews is pleased to have a great operation like this as a customer and looks forward to serving their needs.

The Gentilini Motors organization, located in Cape May New Jersey has been serving the Southern New Jersey area since 1955. Family owned and operated the organization is legendary for customer service, winning Ford’s Presidents Award for Superior Customer Service over 15 years in a row (an achievement less than ten dealers in the nation can claim). More recently the Gentilini organization has been making a name for themselves at GM with their acquisition of a Chevrolet store and successful implementation of their unique approach of family style customer service.

In addition to being known for customer service their Director of Marketing, David Pritchard, has become quite well known in the Dealership space for consistently providing technology leadership and unique approaches to customer centric marketing. Under David’s leadership Gentilini Motors is recognized as one of the first Dealer Groups to successfully abandon traditional marketing channels in favor of less expensive more effective online channels. These efforts have resulted in reducing overall advertising expenses, increasing ROI, and total unit sales in the process, assisting them in remaining profitable during some of the most difficult times in the Nation’s history.

In an effort to yet again redefine the Dealership Marketing Space, the Gentilini Motors Organization turned to Presto Reviews for the solution. In an effort to leverage an already legendary brand, David has taken cues from other successful retail industries, by leveraging the power of the consumers voice. “Even I was surprised at the immediacy of the results! Within thirty days we began to notice a significant difference in our Dealership Traffic. Best of all the SEO benefits are like nothing else we have seen including VIDEO. We could not be more pleased with the results! “ Stated the Director of Marketing. I recommend this product to any business dealership or otherwise who believes in a “customer satisfaction centric philosophy “and desires to become the dominate Brand in their market space.

Presto Reviews is pleased to have the Gentilini group on board.

Dr. Robert Cialdini is regarded as an authority on persuasion and influence. His books have sold millions of copies and some of his most important findings certainly have a place in our daily business lives. Cialdini has broken down into 6 categories universal principles of persuasion. They are the following:

RECIPROCATION- People tend to return a favor. Give to get: small unsolicited gifts results in outsized obligation being placed on the receiver. (Perhaps a bird dog paid out results in that customer coming back to buy again and return the profit hopefully 20 fold)

SCARCITY- If I can’t have it, I want it. Perceived scarcity will generate more demand. (Can you say Cash for Clunkers?? People buying cars they had no intention of owning until they found out how few there were left. Or that hot new product in your showroom that brought all the money and closed quickly because you’re the only dealer who had it)

AUTHORITY- If an expert says it, certainly it must be true right. People tend to obey authority figures, or even just those with the air of authority. (Thank goodness for J.D. Powers this actually works or what would they be doing for a living)

CONSISTENCY- If people publicly take even a small stand on an idea or goal, they are more likely to honor that commitment. They will get behind their stated beliefs with action. (Announce that you are going to quit smoking in front of a crowd of 20 and see how you feel when you cheat and someone calls you out for it…announce publicly, via the internet in a review format, that you intend to send your friends and family to your local dealer for all their cars and then actually have a salesperson follow up with the customer to see where they are and see how many more referrals will actually come in)

CONSENSUS- People will look for “social proof” of the similarities of others’ actions under the same circumstances. (The theory of “people like me” bought here-it must be good for me too)

LIKING- People are easily persuaded by people they like and are attracted to. (It’s how the power of reviews works…sometimes you don’t even need to “like”, but it sure helps to move forward)

Don’t we see examples of these things all the time? And don’t we especially reach out to these closing techniques when we realize we need something else to move the deal forward? We recognize that these commonsense items are what we need to justify our opinion or our closing efforts.

Two important components of the closing process as it pertains to the “social proof” are very important:

• The many others
• Comparable others

The MANY imply that something is a winner, a hit, a trend or a leader in a category. Once the trend evolves and takes off the momentum of the leaders is very difficult to slow. Any evidence of a leader in this pack is very important-It’s who we want as advocates of our brand!!

COMPARABILITY is a sense of how similar someone else is to you-the “people like me” theory. People are primarily impacted by people who are similar and that can be identified with rather than fall into a category of stranger or casual acquaintance. So the closer you can market to a specific circumstance or relationship the more likely you are to positively impacting them into making a decision do business with you.

In a landmark study, Cialdini changed the messaging on the hotel bathroom signs, across 3 different price points ranging from inexpensive to luxury facilities. The signs were typical of the ones we have all seen asking us to be kind to the environment and hang up towels that we could reuse again, etc.

Each request was identical, except that the messaging used in the headlines provided for a more drill down approach in each case.

• “Recycle and do it for the environment”-this was the standard control and resulted in a 38 percent compliance for the guests. This was followed by one of the following 2 headlines.
• “Cooperate and join us”-this resulted in a lower, 36 percent compliance because it was perceived as a self serving request behalf of the hotel to save on operating expenses. You can’t claim a partnership, it must be earned.
• “The majority of guests are reusing towels at least once during their stay”- this appeal to the MANY portion of the consensus principle resulted in a more improved result with 46 percent of guests complying.

Next was how do you create a sense of comparability in this setting, when anonymous and random people stay at a hotel? What possible kinship of comparability can there be among them to further enhance results? As it turns out even a slim, tenuous connection is enough. The last headline used was:

• “The majority of people who stayed in this room are reusing towels at least once during their stay”-when combining the MANY and the COMPARABLE the result rocketed to 54 percent compliance.

Doesn’t this last headline sound a lot like the same as using the city aggregator page to show a customer in Omaha, NE other great reviews from people in Omaha, NE ? How about using the salesperson aggregator tool to show clients how other people who have bought from this salesperson have felt about doing it? Or even better, show off all of the reviews from the people from Omaha, NE who bought a car from the specific salesperson. How strong could this combination used correctly during the sales process be at helping you close the deal? Might it be the tie breaker that you need? Obviously the answer is yes, but not if you don’t install the review site “walk around” into your sales process.  Start thinking “forward” about all that you have read today and then role play with your team to see just how many ways there are to share the great reviews you’ve been gathering in order to write more deals.

Bob Hawkinson has been in the car business since his family opened their doors in 1961-a Ford store. Bob has carried on the family tradition of excellent customer satisfaction and aggressively priced priced cars at his very own dealership, Hawkinson Nissan, located just out side of Chicago.

Bob is a progressive marketer always thinking outside of the box and trying to stay a step ahead of the competition. After careful consideration, Bob has decided that Presto Reviews will be his main source for gathering customer reviews. The ease of use and the real interaction provided by a Presto site is what Bob likes most. The SEO that his site will generate for organic searches of his dealership helps him in an another area of his digital marketing plan. The fact that so much content is designed and optimized for the search engines means his staff doesn’t have to do anything except gather customer reviews. Presto does the rest automatically. Glad to have you on board Bob!

Terry’s Lincoln Mercury of Orland Park, IL and Terry’s Ford Lincoln Mercury of Peotone, IL continue their commitment to total customer satisfaction by launching their new review sites. Customers can find great testimonials of  shopping experiences in both sales and service by visiting these new sites.

Terry’s has long been synonymous with customer satisfaction and this is just another step in the evolution of letting everyone-past and future customers- know just how serious Terry’s is about keeping their clients happy. The digital world is changing rapidly and Terry’s remains in front of this landscape with their new Presto Reviews sites. Welcome. ]]> http://www.prestoreviews.com/terrys-lincoln-mercury-and-terrys-ford-of-chicago-launch-their-presto-reviews-sites/feed/ 0 http://www.prestoreviews.com/infiniti-of-lisle-continues-to-offer-ways-for-their-customers-to-share-a-great-experience/ http://www.prestoreviews.com/infiniti-of-lisle-continues-to-offer-ways-for-their-customers-to-share-a-great-experience/#comments Fri, 26 Mar 2010 21:15:08 +0000 scott http://www.prestoreviews.com/?p=486

A new addition to the Presto Reviews client list is Infiniti of Lisle, located in Lisle, IL just outside of Chicago. The team consists of Steve Camp, Nathan Carr and Micah Basarich. Their sister store, Honda of Lisle is also a Presto Reviews customer. We expect both stores to be power users as they have been leveraging customer reviews for quite some time now.

We applaud their decision to add Presto Reviews to their overall strategy as opposed to the stores using Presto exclusively. We advocate a multi pronged approach when it comes to reputation management and the Lisle stores really understand how powerful this can be. There is no single, magic bullet that will satisfy the consumer’s need for content that will finalize their decision, but rather a “piling on” effect will work best to literally inundate the customer to the point that they couldn’t possibly do business with anyone else but you! That means paying close attention to all review portals including Google Maps and Yahoo.

In fact just the other day someone told me they thought that reviews may turn into the “tie breaker” that so many prospects are seeking when it comes time to choose a dealership. I’ve often referred to this as “the little things”, but I think that tie breaker paints a much more effective picture. And while we are certainly biased and think that Presto Reviews should be at the top of your reputation management list, it’s good business to utilize everything that delivers proper ROI when it comes to your strategy. We know Infiniti of Lisle will maximize their ROI. Welcome!

Steve Hinchcliff’s Omaha dealer group H&H adds a Kia point and H&H Kia Reviews.

It won’t be long before H&H Kia is rocking along with their review site like super user H&H Chevy is. Congratulations on the new store and we are glad to have you on board as a Presto Reviews dealer! Omaha Kia customers couldn’t be luckier  to have you in the market.

Omaha Kia Dealer

Hare Chevrolet is located in Noblesville, Indiana just minutes from Indianapolis. Chevy car and truck buyers travel to Hare Chevrolet for the best selection, service and prices on new and used vehicles from hundreds of miles away. Hare is a family run business that has dedicated themselves to serving the community and providing quality vehicles to Indiana car shoppers. They are the nation’s oldest transportation dealer and the largest GM store in Indiana for the past 5 years! Courtney and Monica Cole run hare Chevy as 6th generation car dealers.

Now what

What does all of this mean? Well, simply put in order to stay in business that long and sell as many cars as they do, Hare Chevy must stay at the absolute top of their game in every aspect; sales, service and especially customer service. In recent years that means utilizing every cutting edge social media and reputation management tool that they can.

Superior Reputation Management for Car Dealers

Recently Courtney discovered Presto Reviews and after an in depth investigation of the product she determined that the features and benefits were superior to anything else she had seen on the market when it came to gathering user generated content in the form of reviews and being able to leverage them in more ways than any other provider offered. Presto Reviews allows her to slice and dice her information and reproduce it on facebook, her main site, or on additional digital properties that she will be creating in the future. The salesperson aggregator tool is especially exciting as a new way of introducing customers to Hare Chevrolet who may not have heard of them already.

There is no doubt that Hare Chevy will be a premier Presto Reviews user and we will see great things from them on how they utilize their new site. We are glad to have you on board!

You may have noticed a new feature appear recently on your site; a list of cities that you have sold “into” on the right rail of the home page. This is the new “city aggregator” tool that compiles all of the reviews from a certain city and displays them on a separate page with a new dynamic URL that is very SEO friendly. In fact we have seen Google page one placement for some of these search terms in a matter of days (hours in several cases).

Suggestion for your new tool

You have a customer in the store and they need another reason to do business with you. Why not take them to the city aggregator page and show them what their neighbors are saying about your dealership? Don’t forget the psyche behind the review concept and why it’s so powerful. People want to do business where people like themselves are already doing business. The “common denominator” factor is what makes reviews and referrals so powerful. Somebody just like you has already been here and has had a good experience and has good things to say about this business. Nothing new certainly, but now we are available to leverage it (Presto Reviews) and with this new feature we can capitalize on it in a very specific way. Try it yourself soon and see if you don’t start closing a few extra deals a month with this.

Deep Linking

You’re probably already using your site for deep linking to your other digital properties; why not try it to your city aggregator page? Here’s how it would be done:
In the reply section of your review try mentioning the fact that you “are pleased to be the Cedar Rapids Chevy Dealer” for your customer and deep link it to the city aggregator URL. If you have other blogs and micro sites, use those as well and see if you can’t get your city aggregator page on Google page one for an important geo search of your product. So now when a future prospect searches “Chevy dealer Cedar Rapids” your page with a very compelling URL shows up. Another billboard on Google highway…all for free!

Internet Quotes

The next time you get a request for a price on a new or used vehicle from a potential client in a city that you have already sold into, why not include a link in the quote to the appropriate city page so they can see what their neighbors have to say about you. It should be very effective if it happens to be a city that you have a competitor in as your potential client must give pause and ask “why have all of these people bypassed the dealer right here in town to do business elsewhere?”