Hare Chevrolet is located in Noblesville, Indiana just minutes from Indianapolis. Chevy car and truck buyers travel to Hare Chevrolet for the best selection, service and prices on new and used vehicles from hundreds of miles away. Hare is a family run business that has dedicated themselves to serving the community and providing quality vehicles to Indiana car shoppers. They are the nation’s oldest transportation dealer and the largest GM store in Indiana for the past 5 years! Courtney and Monica Cole run hare Chevy as 6th generation car dealers.

Now what

What does all of this mean? Well, simply put in order to stay in business that long and sell as many cars as they do, Hare Chevy must stay at the absolute top of their game in every aspect; sales, service and especially customer service. In recent years that means utilizing every cutting edge social media and reputation management tool that they can.

Superior Reputation Management for Car Dealers

Recently Courtney discovered Presto Reviews and after an in depth investigation of the product she determined that the features and benefits were superior to anything else she had seen on the market when it came to gathering user generated content in the form of reviews and being able to leverage them in more ways than any other provider offered. Presto Reviews allows her to slice and dice her information and reproduce it on facebook, her main site, or on additional digital properties that she will be creating in the future. The salesperson aggregator tool is especially exciting as a new way of introducing customers to Hare Chevrolet who may not have heard of them already.

There is no doubt that Hare Chevy will be a premier Presto Reviews user and we will see great things from them on how they utilize their new site. We are glad to have you on board!

You may have noticed a new feature appear recently on your site; a list of cities that you have sold “into” on the right rail of the home page. This is the new “city aggregator” tool that compiles all of the reviews from a certain city and displays them on a separate page with a new dynamic URL that is very SEO friendly. In fact we have seen Google page one placement for some of these search terms in a matter of days (hours in several cases).

Suggestion for your new tool

You have a customer in the store and they need another reason to do business with you. Why not take them to the city aggregator page and show them what their neighbors are saying about your dealership? Don’t forget the psyche behind the review concept and why it’s so powerful. People want to do business where people like themselves are already doing business. The “common denominator” factor is what makes reviews and referrals so powerful. Somebody just like you has already been here and has had a good experience and has good things to say about this business. Nothing new certainly, but now we are available to leverage it (Presto Reviews) and with this new feature we can capitalize on it in a very specific way. Try it yourself soon and see if you don’t start closing a few extra deals a month with this.

Deep Linking

You’re probably already using your site for deep linking to your other digital properties; why not try it to your city aggregator page? Here’s how it would be done:
In the reply section of your review try mentioning the fact that you “are pleased to be the Cedar Rapids Chevy Dealer” for your customer and deep link it to the city aggregator URL. If you have other blogs and micro sites, use those as well and see if you can’t get your city aggregator page on Google page one for an important geo search of your product. So now when a future prospect searches “Chevy dealer Cedar Rapids” your page with a very compelling URL shows up. Another billboard on Google highway…all for free!

Internet Quotes

The next time you get a request for a price on a new or used vehicle from a potential client in a city that you have already sold into, why not include a link in the quote to the appropriate city page so they can see what their neighbors have to say about you. It should be very effective if it happens to be a city that you have a competitor in as your potential client must give pause and ask “why have all of these people bypassed the dealer right here in town to do business elsewhere?”

Presto Reviews has introduced a salesperson aggregator and facebook integration tool that allows businesses to reach more customers in a professional, non-selling format. Every time a review from a Presto Reviews site is moderated and approved, an RSS feed will automatically deliver the text to the salesperson’s facebook wall. Here’s why it will help you start selling cars from facebook …

If you have 12 salespeople and six have facebook pages with 200 friends each, you can conservatively estimate that half of those friends are either not aware that your salesperson is actually in the auto industry or these people have not associated your salesperson with your store. What happens when the review of your store and your salesperson is posted to each one of their respective walls? Six hundred introductions to your dealership that’s what! And the second review for each salesperson that goes up as a reminder of how awesome your dealership is, goes out to these 600 people again. If each of these six people sells 10 cars a month and receives one review per customer that is sent to 100 new contacts your dealership has just communicated 6,000 new messages in 30 days to potential clients ! The best part is that it is in a totally professional, non-selling format.

When reviews begin posting to walls, salespeople begin to hear …

“Hey I forgot you sold cars-my mom needs one. I’m calling you now.”

“I didn’t know you worked at a dealership. My car was just totaled. Can you help me?”

“Wow, I had no idea you were such an awesome salesperson. These reviews of you are great.”

There is no other tool your salesperson has at their disposal to elicit that kind of perception enhancing responses from their peers!

Presto Reviews is pleased to Welcome Honda of Lisle to its list of dealer clients. The digital team headed by Lee Stinehelfer, will be putting their Presto Reviews site to good use in conjunction with a massive digital launch that is forthcoming. Lee stated that Honda of Lisle is putting together a new digital marketing game plan that will be in effect very soon and will represent a large portion of the advertising budget.

We know your clients will appreciate your continued effort to further improve the communication lines with them to ensure they have the best car buying experience possible. Presto Reviews is proud to be an integral part of your digital strategy.

Rosen Auto Group of Illinois and Wisconsin is the newest dealer group to utilize Presto Reviews. Rosen has dealerships located in northern Illinois and Milwaukee. They will be provided a review platform for 8 of their franchises.

One of the biggest reasons that Scott Levy of the Rosen Auto Group decided to join Presto Reviews was the fact that he could now send his prospective buyers to a review site that was free from competitors and 3rd party lead providers who were stalking these same customers. With all of the effort going into showing how hard they work on their reputation and keeping customers satisfied, driving consumers to a property that they did not maintain made little sense to Levy. Another attractive component was the ability to use the review sites as a hub for their marketing strategy. They can now safely direct customers to these sites and have any links on the pages driving customers back to properties that they own.

Customer service has always been a top priority for the Rosen Automotive group and now they can share all of their great reviews with their customers anytime they like.

We know you will do a great job with Presto! Welcome.

1. Start with familiar territory and build on it. No one has all of the answers and this is a dynamic environment that is changing by the minute.  Doing nothing is a mistake.
2. Once you embark on a project make sure you are prepared to follow through. No one wants to see a blog or a Facebook page that has “regular” postings of every other month.
3. Hire someone to create content for your social media sites and to interact with your followers and fans.  If needed, “build out” this role as opposed to finding “the best person on staff currently”. This may be one of the biggest mistakes you could make. Get professional advice if needed.
4. Create specific guidelines for using social media and blogging platforms for your employees both on the clock and off.  They need to know what is acceptable as an employee and as someone who made engage in social media outlets on their own time.
5. Participate in social networks; practice what you preach.  You will see good and bad examples of how to manage a social media presence and you will also find new and interesting information that you can share on your site.
6. Accept all forms of feedback and respond timely and accordingly. Especially to your reviews.
7. Identify clear outcome expectations from your social campaigns. Those in the department need to know what the goals are and in what timeframe they need to be achieved.
8. When blogging, updating Facebook, tweeting or engaging in any other social networking activities, be transparent about who you are, who you represent, what you are doing, why you are doing it and how you would like to communicate with your audience.
9. Speak in a language people understand, be real and be truthful at all times. Especially when addressing a complaint or issue that needs corrective action.
10. When engaging in social media understand that it is rarely the place for regular marketing or hard sell tactics. While it is acceptable to announce specials and invite consumers to communicate with you, remember they are here for other reasons as well.
11. Improve the lives of your customers through your actions and posts by bringing them new information and expanding their horizons. If you can make ‘em laugh and smile you have done the best thing you can for them.
12. Educate the employees who are not involved in social media at your company too. Encourage them to explore this on their own. They may bring you some great ideas once they become engaged.
13. No matter what your role in the company make sure that the proper department maintains a copy of all log ins and passwords for your initiatives. If you own the company, nothing could be more frustrating than trying to find out how to get into all of your accounts. If you run this department you do not want to be known as someone who did not fulfill the role that was designed for success. Do the right thing as we are dealing with reputation management after all.
14. Involving your agency can be a good thing, but remember this is your company and your message. Getting advice is fine and recommended, but make sure your vision is not lost.
15. Push the envelope! Never stop trying to improve your social media platform. By staying fresh and always thinking about what you should be doing next you will be providing your company and your customers an indispensable service.

Jeff Hinchcliff really has the staff at H&H Chevrolet hopping as they have approached 250 reviews on their new Omaha Chevrolet review site. By following the process of asking each customer to give them a review as soon as the deal has been agreed to, Jeff is getting the penetration numbers that will grow his site accordingly. He has also been quite successful at utilizing anchor text building throughout the site will which surely improve his store’s main website exposure on the SERPs . For some other nice examples of tying your digital properties together, visit their blog as well. If you’re looking for a good example of how to build a great review site one step at a time, check out HH Chevy Reviews.

Remember, building an online and offline reputation is really the cumulative effect of every review, action, and step you take to show your customers who you are and why they should choose you. You must re earn and define that reputation minute by minute, every day. Keep up the good work Jeff!

Customer reviews are everywhere and there is no reason to think that the health care field is any different than the electronics world…people are interested in getting the best service or product for their money and reading reviews of others who have had a positive experience with these services and products gives another consumer the confidence that doing business with this firm is ok. Smiles of Skokie wants everyone to know that doing business with Dr. Dave McWhinnie is better than ok. Dr. Dave wants to be last dentist you will ever need. He wants his clients to know that doing business with him will not be like pulling teeth.

We had to do it. Everyone needs a good smile.

Visit Dr. Dave in Skokie at 5001 Oakton, Skokie IL .

Are you an “online” business?

Let’s come to terms with a simple reality-even if you aren’t doing business online, your business exists online and therefore you are in fact an online business. Just because you are not a “transactional” business doesn’t make you any less susceptible to all things bad that can happen on the web. In fact your design, reputation, SEO and communication strategies may be more important to your business than someone who actually sells something online. If you have a product that someone really wants they can still hit the “check out now”, button, forget all about what they just read and you are still in the driver’s seat-mission accomplished, you sold something. If your site only provides information to get a consumer to the point of buying, then this will probably be even more important for you.

Your reputation is nothing more than the individual impressions of your existing customers and your future customers that have either written a review about your firm or not. So that sounds like everybody who has ever crossed your company’s path in one form or another. That would be correct. Now, how your reputation  gets fostered and “standardized” if you will, is by the written or spoken word about your company and its services or products. Now we have something concrete to talk about.

What happens when that written word is mostly negative? Someone searches your name or a variation of your name and up pops 2 or 3 reviews about what a crummy place you are…what a crummy boss you are at the crummy place…and you have some crummy products too by the way. Unless we are talking about a bakery you have some issues. Odds are these are all on page one of most of the search engines too, influencing the daylights out of your future customers. But wait you say, it’s only a few comments. We have 999 happy customers for every 1 unhappy one. This can’t matter all that much. Surely everyone will see past this. Wrong. The way reviews work in search description it’s likely that’s the only thing they will see. What else is there at this stage to combat this negative text while someone is in the “making up their mind” stage?

A Review Site would be nice about now.

What if on top or bottom or at least on the same page as that negative review was a review site that was dedicated to your product and your company? With a compelling url that prompted customers to click to visit this review site? And once the customers got to the review site there were all these (mostly) glowing reviews of you and your company and its products and services. That would be a great thing. Well that is what Presto Reviews is all about. We give you the tools to have your very own review site. Not to cook reviews or write phony ones, but to be installed as part of your sales process and something that you ask your customers to do at the time of the sale. This is where you can capture the 999 happy customers AND the 1 unhappy one. He’s just as important because we all know he’s the one who will tell all of his friends about you right. And here’s a great chance to address his concerns or complaint before that happens. He may turn around and become an advocate for you if you take care of his issues in a timely manner. And as a business owner isn’t that what you want and need to do? So with your own review site and a process in place for capturing these reviews you now have a tool to combat the negative things that are being said about you. You now have a dog in the fight.

What about using one of the hundreds of reviews sites that already exist?

Let me answer that with a question. Why would you direct your customers to a 3rd party review site that could care less about the reality of the review, or the resolution of the customer complaint? Or even worse, why expose your customers to the competitor’s ads that are running in this very space that you just directed them to? 3rd party reviews sites exist for the sole purpose of generating content (the more controversial the better) so that they can sell ad space. This is not a secret. But what is amazing is that so many businesses fall into this trap and then get frustrated when they are asked by these very sites to pony up to have their reviews shuffled from good to bad, or tell you that an algorithm has determined that 99% of your positive reviews have been deemed not true and 100% of the negative ones have been deemed real. And then ask you if you want to advertise on the site-maybe we can re look at the “rithm” of the reviews…I would say those are good answers to why I wouldn’t want my customers traipsing around the web being poisoned by someone who doesn’t have a lifelong investment in them like I do. I would rather control the process and if I am doing things right, the outcome is a given-a happy customer telling the world about me. These 3rd party sites are what i call a “leaking” site.

Controlling the review process.

A Chicago Hyundai Dealership, World Hyundai Matteson, at the time of this writing has nearly 600 reviews and climbing. After each and every sale the customer is told about their review site, WorldHyundaiReviews.com, and is asked if they would like to share their experience online. World Hyundai has nearly 95% penetration in this regard. The customers are thrilled to be part of the process. They really enjoy sharing the great experience and it has truly turned into a bonding episode for the clients and the salesperson. Could this possibly have happened if the customers were handed a web address on a piece of paper and told to “log in” when they got home to do a review? Not a chance.

For nearly 70 years the Omaha Car Dealership of choice has been H&H Chevrolet. They built their reputation and fortune on providing customer service at a level unlike any other store in town. Owner Steve Hinchcliff has been very pleased with the results. Presto Reviews has given him a tool to take customer service and customer engagement to a whole new level. And the added shot in the arm any organization that focuses on truly satisfied customers would want. He recalls an instance where a customer read his response online and Steve had inadvertently typed in the wrong type of vehicle. When the customer called to mention the error to him he immediately went to the review site to make the correction there. Again the customer calls, but to say that she could not believe the owner of the dealership actually took the time out to handle this himself. She was beyond impressed and said she will tell her friends about the individual attention given at his dealership. How is a 3rd party site going to replicate that?

Parman Law Group, a law firm located in Irvine, CA performing mortgage loan modification work throughout California ,
has also benefited from their own review site. They have installed the
review request in the middle of the modification process to ensure that
what is a lengthy procedure goes smoothly from start to finish. In some
cases the client starts out happy but becomes frustrated while waiting
for results. ParmanLawGroupReviews.com, a Presto Reviews site, is a way for clients to give feedback, to which Parman holds themselves accountable, good or bad. By providing clients a third party “sounding board”, Parman Law Group demonstrates their commitment to keeping the lines of communication open and helps Parman Law Group tp correct the issue before they have an unsatisfied client on their hands.

SEO

An additional benefit to using a review site from Presto is that our sites are designed so that each review is actually a page with a unique URL. Each review also comes with a moderation panel that allows for keyword entry, title tags and a full description. These reviews can be moderated so that they have maximum opportunity to be indexed by the search engines. Imagine having hundreds or thousands of these pages being indexed for searches that your customers perform each day. After reading your reviews, these potential customers have certainly moved your company to the top of a very short list of who they are considering doing business with. What does your competition have to compare to this?

Presto Reviews can help.

Whether you are a single outlet or a retail chain in need of a sure fire way to improve the customer engagement experience, a review site of your own may be just the ticket. Find out what Presto Reviews can do for your business.

• The number of dealerships that understand how to work with a customer who need a car loan in Orange County is quite limited.
• The type of inventory for which they qualify-what they hope they can buy is often not what they can buy.
• The amount of money down needed to get into a vehicle may be more than someone who has good credit has to put down for the same vehicle in order to get a car loan.
• How long the process can take. Often times it can take several days to get a bad credit car loan. Usually it is because the dealership involved is not familiar with the process. Getting into a vehicle is not hard at all if you are working with the right dealership.
• Poor treatment. It is a sad fact that car dealerships often times do not treat customers who have bad credit the same way they treat customers with good credit.

For all of the above reasons and more, BadCarCreditReviews.com will hopefully become a forum for people to share their good and bad experiences as it relates to getting a vehicle with bad credit.