How Presto Reviews Works
Reputation Management
Type in your dealership’s name or that of a competitor and see what comes up. Odds are that a review site mentioning your dealership’s name will be in the first 5 positions. And chances are even greater that it’s a negative review.
35-40% of all searches performed that lead to an organic click through to your website comes from a direct search of your name (as dealers continue to drive traffic to their sites and brand their URL that number will certainly increase).
The reality is that the negative review may or may not be true. The fact is that you have no way of resolving it in the same public forum that your customer discovered it in. This was the single biggest motivator behind creating Presto Reviews. Dealers did not have a sure fire way to reply, in public, to these negative reviews. And there is no doubt that just about every dealership WANTS to take good care of their customers, but lacked a quality method for communicating with them. Until now…
Car Dealer Reviews Are Important
Why is this important to you? Type in a manufacturer and a city-like Toyota Los Angeles. It’s not until page three that a review shows up and then not again until page six. When you type in Toyota Dealer Los Angeles it’s not until page five that you see the first review. Hardly relevant spots. So if we know that 35% of searches for your dealership will result in the possibility of a negative review, isn’t this where we need to be to address this issue? That’s what Presto Reviews is all about. Giving you a customer centric tool that will get you page one ranking of your very own review site when you need it most…when the “35%” is returning 3 to 4 different review sites all telling a nasty story about a salesperson who no longer even works there. And in most cases the dealer has no way of responding to resolve these claims. Bad things do happen to good customers, we all know that, but what you do as a dealer when the time comes to resolve these issues is what really counts. Your very own review site can help you show these customers that you do care about them and do want to see their issues handled.
Compelling…
How compelling will it be for a customer to click on that link? Extremely compelling. And how confident will they be in doing business with you after reading all of your great reviews? Extremely confident. In fact, after visiting your review site it’s doubtful they will even consider shopping with a competitor who doesn’t have one.
Presto Reviews With Car Dealer SEO Makes An Amazing Tool
What tool do you have now that allows you to combines Sales, Marketing, SEO, PPC, Salesperson Accountability campaigns and initiatives all in one easy to use product? Relax, we already know the answer…that’s why we created Presto Reviews.
