Reputation Management – It’s Important
“Do you feel lucky, punk? Well, do ya?” – Dirty Harry, Clint Eastwood (1971)
Don’t leave it up to chance – Effectively Manage Your Online Reputation
The internet makes it easy to find information about your business with little effort. In minutes, a potential customer has an entire snapshot of what your business is about, where it’s located, and how customers feel about you overall.
What is Online Reputation Management?
Reputation management is not an after-thought. Online reputation management involves a proactive, strategic approach to how your brand is viewed online. This process should occur almost daily; it starts with your customers and what they say about you through search results, websites, reviews, and multimedia. Start taking action, building great relationships with your customers and displaying them prominently and proudly across as many mediums as you can.
How Reviews Affect Your Online Reputation
Companies like Amazon.com showed us that product reviews are one of the single most important driving factors for purchasing an item online. We know through our own experiences that reading reviews about a business, whether it be on the internet or from a friend, has a dramatic effect on whether we decide to purchase from them. Can you imagine what one negative review can make a person feel about your business before they even step through the door? What about three negative reviews? How about 15? What if you were given a tool to respond to negative reviews so that customers can see your side of the story. Also, you could potentially win the customer back through the process. Now that’s a game winning solution.
Your reviews are virtual advertisements of your business online. They are billboards for your business on the “Search Engine Highway”. When people see more positive results online of your business in their target market, they are more likely to go out of their way to do business with you. It just makes sense!